Playtech

Founded in 1999

Founded in 1999, Playtech is a premium-listed company on the London Stock Exchange, and has a reputation as one of the oldest brands in the online gambling industry. Since its beginning, the company had the mission of developing new gaming solutions, which would revolutionize the iGaming industry.

Initial Vision:

The founders saw the possibility of developing a unified technology infrastructure that will cater to all online gambling requirements including casino games as well as sports betting using the latest technology and new functionalities.

Strategic Foundation:

Playtech was founded on values of:

• Technological innovation
• Extensive product services
• Operator partnerships
• Global market reach
• Sustainable business practices

Milestone Achievements:

Playtech has a lot to boast about and this has improved its presence in the industry. Since it was founded by releasing its first games to the international market, every step has made it successful.

Key Milestones:

Early 2000s:

• Introduction of first casino platform
• Initial game releases
• Forming operator alliances
• Building development teams

2000s-2010s:

• IPO on London Stock Exchange (2006
• Large acquisitions and growths
• Live casino launch
• Mobile gaming development
• Success in global licensing

2010s-2020s:

• The further acquisitions and growth of portfolios
• Leading status in the market achieved
• Improvement of technology platforms
• Development of omni-channel solutions
• ESG (Environmental, Social, Governance) activities

Strategic Acquisitions:

In May 2016 Playtech bought Swedish online game maker Quickspin and paid an initial sum of EUR24m that is equal to 100% of the shares with a further sum of EUR26m being paid on an earn-out basis based on Quickspin EBITDA in 2017 and 2018.

Betting groups are still in the process of responding to the drizzy of consolidation that has swept across the industry with Playtech in July 2016 acquiring its competitor operator Best Gaming Technology (BGT) at EUR138m.

In January 2017 with the establishment of its catalogue studio in Bucharest, Playtech expanded into Romania.

Worldwide Operations:

Playtech employs a powerful team comprising of 7400 individuals, who develop world-class gaming experiences, and have technology running across more than 150 of the top-known betting and gaming brands and serve hundreds of millions of players globally.

Market Reach:

Playtech is a company with a business presence in various continents and offers services to both regulated and emerging markets around the world.

Mission Statement:

Playtech is the most successful platform, content and services provider in the online gambling market, and evidently has a plan to serve shareholders, customers, colleagues and the environment.

Vision:

To be the global leader in the provision of gambling technology and provide the complete solutions that create a chance to make operators successful without any doubts of the high standards of responsibility and sustainability.

Comprehensive Casino Offerings:

Playtech is a large and diversified global casino content provider in the world and it has eight international content studios and an assortment of more than 1,000 games.

Casino Games:

Playtech is an online and land-based software and platform developer and licensor of online casinos, poker, bingo, mobile, live gaming, and land-based kiosk networks, as well as, fixed-odds games.

• Video Slots
• Table Games
• Video Poker
• Jackpot Games
• Scratch Cards

Iconic Playtech Games:

The trending ones are Buffalo Blitz, Epic Ape, Great Blue and the popular series of games Age Of The Gods.

• Age of the Gods Series:
• Buffalo Blitz:
• Great Blue:
• Epic Ape:

Branded Games:

Playtech establishes a licensing agreement with big moving picture and TV film studios like AMC, Paramount, MGM, and Warner Bros.

Branded Content Includes:

• Movie-themed slots
• TV show adaptations
• Comic book characters
• Music-themed games
• Sports personalities

Comprehensive Live Gaming:

Gambling software systems in Playtech, which is based on business intelligence, entail casino, live casino, bingo, poker and sports betting.

Live Casino Products:

• Live Roulette (more variants)
• Live Blackjack (various tables)
• Live Baccarat
• Live Poker variants
• Game shows
• VIP tables
• Language-specific tables
• Dedicated environments

Innovative Bingo Solutions:

Playtech provides bingo products that have community features and links.

Bingo Variants:

• 90-ball bingo
• 80-ball bingo
• 75-ball bingo
• 50-ball bingo
• Speed bingo
• Progressive jackpot bingo

Bingo Features:

• Community chat rooms
• Auto-daub functionality
• Multi-card play
• Side games integration
• Loyalty programs
• Tournament systems
• Social features

Comprehensive Poker Solutions:

Playtech is a vendor of full poker games in different forms and types of tournaments.

Poker Products:

• Texas Hold'em
• Omaha
• Seven-Card Stud
• Other poker variants
• Cash games
• Tournament structures
• Sit & Go games
• Multi-table tournaments

Poker Network:

• Shared liquidity options
• Network tournaments
• Large player pools
• Progressive jackpots
• Loyalty rewards

Complete Sportsbook Solution:

Sports betting is included in the gambling software being offered by Playtech.

Sportsbook Features:

• Extensive sports coverage
• Pre-match betting
• Live/in-play betting
• Cash-out functionality
• Bet builder tools
• Virtual sports
• Statistics and data
• Mobile betting

Sports Coverage:

• Football/Soccer
• Basketball
• Tennis
• American sports
• Horse racing
• Esports
• And many more

Comprehensive Platform:

Having a multifarious regulatory jurisdiction, PAM+ offers a highly customisable open platform which offers the optimal operational tools within the industry.

Omni-Channel solution Playtech ONE:

Playtech was the first to introduce Omni-channel gambling (via Playtech ONE) that provides operators and their clients with an integrated, any-time, any-where experience of any product, any channel (online, mobile, retail) and any device together on just one account and one wallet.

Platform Benefits:

• Single integration point
• Unified player account
• Single wallet system
• Cross-product functionality
• Cross-channel experience
• Seamless transitions
• Consistent user experience

PAM+ Platform Features:

Player Account Management:

• In-depth tracking of players
• Single customer view
• Cross-product integration
• Bonus management
• Loyalty programs
• VIP management

Customization:

• Flexible solutions of high customization
• Operator-specific configurations
• White-label options
• Branded experiences
• Flexible settings

Regulatory Compliance:

• Multi-jurisdictional support
• Compliance tools
• Responsible gambling characteristics
• Reporting capabilities
• Audit trails

Seamless Integration:

The products of Playtech are a cohesive whole and they can be integrated with the current technology with ease, enabling the operator to create the desired solution.

Integration Options:

• Full platform integration
• Content-only integration
• Product integration Selectivity
• System integration, third party
• Incorporation of payment providers
• CRM integration
• Marketing tool integration

Technical Features:

• RESTful API architecture
• Comprehensive documentation
• Developer support
• Sandbox environments
• Testing tools
• Regular updates

Mobile-First Approach:

Playtech products are all mobile-optimized:

Mobile Features:

• Responsive design
• Touch-optimized controls
• Native app support
• HTML5 technology
• Cross-platform compatibility
• Performance optimization
• Data efficiency

Supported Platforms:

• iOS (iPhone, iPad)
• Android (smartphones, tablets)
• Windows Mobile
• Mobile browsers
• Progressive Web Apps (PWA)

The four pillars of the content strategy of Playtech Signature (individual style of the studio), Reach (relevance to market), Reliability (stable games and publication dates) and Value (largest jackpots, bonusing tools, engagement tools) enable them to offer custom-made titles in a large number of territories.

• Signature
• Reach
• Reliability
• Value

Professional Development:

Development Stages:

1. Concept and ideation
2. Design and prototyping
3. Development and coding
4. Internal testing and QA
5. Mathematics certification
6. Regulatory approval
7. Market launch
8. Post-launch support

Quality Standards:

• Rigorous testing protocols
• Multi-jurisdictional certification
• Performance benchmarking
• Security testing
• Compliance verification

Multi-Jurisdictional Licensing:

Playtech has licenses in many regulated markets across the world:

Major Licenses:

• UK Gambling Commission
• Malta Gaming Authority
• Gibraltar Gambling Commission
• Alderney Gambling Control Commission
• Romanian National Gambling Office
• Italian Gaming Authority (ADM)
• Danish Gambling Authority
• Swedish Gambling Authority
• Colombian gaming license
• Greek gaming license
• And lots of others controlled jurisdictions

Licensing Benefits:

• Legal operation in regulated markets
• Player protection compliance
• Operator confidence
• Regulatory expertise
• Market access

Independent Testing:

Playtech games and platforms are registered by the best testing laboratories:

Certified By:

• GLI (Gaming Laboratories International)
• BMM Testlabs
• iTech Labs
• eCOGRA
• Technical Systems Testing (TST)
• SIQ
• QUINEL

Certification Coverage:

• RNG (Random Number Generator) testing
• Game fairness verification
• RTP certification
• Security testing
• Technical compliance
• Platform certification

Commitment to Player Protection:

Playtech has an extensive policy of responsible gaming:

Responsible Gaming Tools:

• Deposit limits
• Loss limits
• Session time limits
• Reality checks
• Self-exclusion options
• Cool-off periods
• Activity statements
• Links to support organizations

Industry Initiatives:

• Participation in responsible gaming programs
• Research and development
• Operator training
• Best practice sharing
• Industry collaboration

Playtech is one of the most established and holistic players of the iGaming industry. Since 1999, Playtech has worked with a team of 7,400+ professionals and 25+ years of experience in the gambling industry and offers total solutions to more than 150 clients with hundreds of millions of gamers across the global market, comprising 8 content studios.

Being a publicly traded firm at the London Stock Exchange, Playtech offers both financial sustainability and technological research and development to the operators, providing them with an entire multi-product solution in the domains of casino, live gaming, bingo, poker, and sports betting. The company innovated using Playtech ONE, which provided integrative experiences of omni-channel gambling across all products, channels, and machines.

Be it as an operator and you are in need of a complete turnkey solution or a player and you need a good entertainment with the largest jackpots in the industry, Playtech offers a long-established reliability of 25 years of outstanding performance, widespread regulatory licenses, and its passion to assure responsible gaming.